Stage: 1.0 (formal launch)
Number of employees: 6-15
Investors: Matomy Media Group, Ahlborg Acquisitions
Partner, Illuminate Public Relations
Plink is an online-to-offline rewards program.
Plink (www.plink.com) is an online-to-offline loyalty program that rewards members for dining and shopping at their favorite national restaurants and offline stores. Plink members create an account at Plink.com, then safely and securely link the credit or debit card of their choice, and begin earning rewards sthat can be used on Facebooke or at Amazon.com, The Gap, Home Depot, iTunes, Nike and Target. Members can earn Plink rewards at Arby's, Burger King, Dunkin’ Donuts, Quiznos, Red Robin and Taco Bell, among others. Plink’s loyalty platform connects social media and online marketing to offline sales.
Prior to starting the company, Plink's team of founders has shared decades of experience in both online marketing and creating and managing points-based loyalty programs.
Peter Vogel has more than a decade of executive-level, online sales and marketing experience, specializing in performance-based marketing, media buying and monetization of social media. As a pioneer in CPA based advertising, Peter was co-founder of Memolink.com and led the company's sales team from 1997 through the mid 2000's establishing relationships with Fortune 500 advertisers when performance based advertising was still in its infancy. Peter received a BA from Washington University in St. Louis in Economics. Contact Peter at firstname.lastname@example.org.
Bryan Tyler is a 13-year veteran of the IT industry with an emphasis on software development and IT management. He joined Memolink.com in 2006 bringing with him a diverse background in industries, including telecommunications, retail, manufacturing, finance and traditional media. Bryan's career in IT began in software development and quickly moved into software architecture and ultimately IT management. He received a BS from Colorado State University. Contact Bryan at email@example.com.
David Asseoff has more than 17 years experience as an entrepreneur and Internet pioneer. He has expertise in affiliate marketing, social media, monetizing virtual currency and all aspects of performance marketing. David has earned numerous accolades throughout his career. Most recently, he was named as a semi-finalist in Ernst and Young's annual Entrepreneur of The Year award and selected by the Denver Business Journal as one of Colorado's top 40 business leaders under 40. David received his degree from SUNY Binghamton in New York State. Contact David at firstname.lastname@example.org.
Our business model is that our restaurant and retail partners only pay us a commission of their total sales, usually ranging from 5-15 percent of the total. It’s 100 percent performance based. It’s a risk-free marketing channel for advertisers.
We’re not the first company to connect the online world to offline sales, but we’re the first to do it in this unique way.
Other programs are limited in that they are tied to specific banks or specific credit cards, rely on coupons or huge discounts, or only offer rewards for shopping at local merchants.
Plink is different in that we are card agnostic – we allow consumers to register and use almost any credit or debit card. We focus on national restaurant and retailer chains that already have millions of loyal customers. And we give the hundreds of millions of Facebook members the rewards they want.